In 2010, Duquette Johnston released his album entitled 'Rugged and Fancy.' This phrase quickly became a philosophy and way of living for Duquette and his wife Morgan Johnston, a rubrick for assessing the form, function and effectiveness of the decisions and choices they made by way of style, decor, work, life. 

The Rugged and Fancy philosophy grew and evolved into a company in 2012, with the launch of a web site, an umbrella under which the two created art, jewelry and worked in production. From that point, Duquette and Morgan have worked to refine the scope of Rugged and Fancy, identifying their gifts in creative fields and how they may serve to help others. 

Today, Rugged and Fancy is a lifestyle initiative, working to help companies and individuals better understand their identity, their voice, their style through creative strategies. 

Rugged and Fancy strives to connect with great people doing great things, in whatever incarnation that may be.